Speakers

Marla has been in the hospitality industry for over 35 years, spending her first 9 years in the hotel industry and the remainder working at two different DMO’s in the Dallas area. She is currently the Executive Director of Visit Frisco, and in March celebrated her 15 year anniversary with the City. Marla has achieved her CDME certification through Destinations International, and Visit Frisco is a DMAP (Destination Management Accreditation Program) accredited organization through that same association.

She has been married to Jim for 16 years, and has 2 daughters, Meagan and Madeline, and her first grandson Elijah.  Marla loves to read, cook and run, and is passionate about the tourism industry.