This Week at Rotary

This week at Rotary, our guest speaker is Adam Hochfelder , he oversees three unique properties -- Dave Campbell's Texas Football, the AT&T Red River Rivalry, and the marketing rights for the UIL (University Interscholastic League).

Adam’s love affair with sports was born on December 13, 1975 at the age of 5.  At a family friend’s holiday party, he watched the Dallas Cowboys beat the hated rival Washington Redskins 31-10 and became hooked.   While he started in liquor sales out of the University of Texas at Austin and quickly moved to the wireless industry, he was always intrigued with all aspects of sports.  The games, the business.  Everything. 

In 2005, a random cold call into Host Communications led to a job as General Manager of Dave Campbell’s Texas Football.  He has been here ever since including leading the acquisition of this legendary brand away from IMG to form Sports In Action (dba Highfield Marketing).  The company now has a vast array of media assets and marketing rights such as the UIL and the THSCA. Adam now serves as the company President and minority owner. He lives in Flower Mound with his wife when they are not shuttling to and from Fayetteville, Arkansas to visit their daughter who attends U of A or Austin to visit their son who attends UT.  WPS! and Hook’em Horns!