Ms. Baird celebrated her twentieth anniversary on the job in March 2020. She is Frisco's first Public Information Officer (PIO), and as the city grew, so did her role and responsibilities. The job evolved into director of communications and media relations. “I started out alone; today, ‘communications’ is a team of 10. In the beginning, I was charged with writing Focal Point, the city’s newsletter and press releases. Today, our team also broadcasts council and planning and zoning meetings; provides video production; secures sponsorships; produces special events and shepherds private event producers through our city’s permitting process; manages the city’s municipal volunteer program; manages multiple social media platforms and provides communication during crisis situations,” Ms. Baird explains.