Roughriders Baseball

Michelle Lynn Hardman, Vice President of Ballpark Events, joined the Frisco RoughRiders in October 2016. In this role, she is responsible for the development, selling, and execution of ballpark non-game day specialty packages at Dr Pepper Ballpark. She will also take a leading role in the programming of all ballpark events for the franchise, including the 2017 Texas League All-Star Game, which will take place at Dr Pepper Ballpark on June 27, 2017 in Frisco.

Prior to joining the Riders, Michelle has had an extensive track record in the Dallas-Ft Worth sports market. Her sports career began with the Texas Rangers as an Inside Sales Consultant, which led to promotion as an Account Executive handling season ticket, suite rentals, and group sale opportunities. She was then offered one of 37 coveted positions as a New Stadium Sales Consultant with the Dallas Cowboys, where her responsibilities included season ticket relocation from Texas Stadium and new stadium seat option and suite rental sales. Her NFL sports career extended to Cleveland, holding a Director of Suite Sales position with the Cleveland Browns where her main responsibilities were to restructure the suite department marketing and package concepts.

Michelle was born and raised in Baltimore, Maryland. She attended Indiana University- Bloomington, where she earned a Bachelor's of Science in Kinesiology degree focusing on Sports Communication-Broadcast. During her internships with Indiana, she worked with the Hoosier Football program under Coach Gerry DiNardo and Coach Terry Hoeppner keeping records for the NCAA on college recruitment visits and contact. She also interned with the NFL 2005 SuperBowl XXXIX, hosted by Alltel Stadium in Jacksonville, Florida.

Michelle currently resides in Keller, Texas with her two daughters Gabrielle Monet and Madeline Louise Belle.